Income structure
Product sales revenue, mainly sales of resistors and capacitors
Market share
Meilong Electronics has a certain share in the anti-sulfurization resistor market and is on par with other major companies in the industry, demonstrating its competitiveness and influence in the market.
Core Competencies
- Technological innovation and product diversity
- Market positioning and brand influence
- Environmental protection and sustainable development
- Customer advantages and quality control
Valus
Honesty, altruism, openness, gratitude
Mission
Exist for the happiness, joy and abundance of employees!
Vision
Serve with heart and build a century-old Meilon
Corporate Honors & Social Responsibility
- An 8-time winner of "Top 10 Electronic Component Brands" awards, SUP serves as vice-chairman unit of Shenzhen Electronics Chamber of Commerce
- CEO promotes values of "integrity, altruism, openness, and gratitude," with initiatives like disaster relief in Chaozhou and volunteer programs.
- Internally, the company fosters a "family culture" with staff amenities and learning programs.
- Core values, people-oriented, serving the society, benefiting mankind, changing life and other lofty missions as the core of our corporate culture
- The company actively promotes the recycling and reuse of waste electronic products to reduce the pollution of electronic waste to the environment.
Technology Innovation & R&D Focus
SUP's recent R&D breakthroughs include:
- Anti-Sulfur Resistors (AS R Series): Designed for sulfur-rich environments (e.g., industrial controls, telecom base stations) to prevent electrode corrosion
- High-Precision Thin Film Resistors: ±0.01% tolerance with 5ppm/℃ temperature coefficient for medical/automotive applications
- X7T Capacitors: Address capacitive reactance issues in LED power supplies
- Crack-Resistant MLCC Technology: Cost-effective solution to enhance ceramic capacitor durability
Market Expansion & Strategic Partnerships
In February 2024, SUP signed an agency agreement with Hebei Xiaoman E-Commerce Co., Ltd., authorizing regional distribution to expand market reach. The company has also established authorized sales channels with partners like Jiayi Electronics. Mayloon maintains long-term collaborations with industry leaders including Huawei, ZTE, TCL, and Skyworth, reinforcing its market position in passive components.
Strategic Planning
- Technological innovation is an important driving force for the development of Meilong Electronics.
- Market expansion is another important direction for the development of Meilong Electronics. Brand building is also an important aspect of the development of Meilong Electronics
- The company strives to build a brand reputation led by SUP and is committed to becoming a benchmark enterprise in the service-driven model of the resistor and capacitor industry.
Industry Trends & Future Outlook
With the 2025 electronics market rebound, SUP targets AI edge devices, automotive electronics, and renewable energy sectors. Plans include customized resistor solutions and supply chain optimization. CEO Chen emphasizes "slow is fast" philosophy for sustainable growth, aiming to build a globally competitive Chinese brand.