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以下内容因为制作的时候只制作了英文版，并且文字内容仅仅起到承上启下的说明作用，因此笔者就不翻译回中文了，请大家理解。
- Sleep buds Marketing Research
According to the 2018 Healthy Sleep Market consumption characteristics and Trends Insight report, noise is the biggest concern among various environmental factors affecting Internet users.
When it comes to sleep problems, more than 84% of consumers will actively seek solutions. In the past three years, the average consumption of sleep has increased by more than 10% every year. More and more consumers are willing to pay for good sleep.
Among them, physical sleep products, such as eye patches, earplugs and foot stickers, are the most popular among consumers, while technological sleep products are gaining popularity.
Top 5 reasons for insomnia 2018
The proportion of people affected by environmental factors affecting the sleep quality of Internet users in 2018
Source: https: //cf.dtcj.com/da62f0ec-be31-4d08-a3e9-294d005c5176.jpg?imageslim
- User portraits for different groups of people.
- Features and Selling points
以上来自作者自己的一些简单分析，从MRD的角度，不慎成熟，毕竟关于睡眠市场，实质性电子产品甚少，不足以有完善的销售数据支撑。
I’ve made some comparison with the competitors in the market. We could see from that the product function is simple and mainly focus on improve user experiences.
Also mainly aim for the first class customers with enough purchasing capabilities.
Combining with the above , we could see that the sleep buds now on the market mainly for masking to avoid noise, with ergonomic design.
Below some comments from real customer for Bose. We conclude several points they made to improve the product performance:
• Block Diagram for Sleep bud:（以下方案隐去全部芯片信息，只作为参考，可根据自己实际需求酌情选择）
Sleep buds
Charging case
- Some other solution recommended
Below show some other optional choice for main chip EE design（以下信息芯片原厂官网可见）
- Technology possibilities for Sleep buds:（关于未来产品衍生方向的一些可能性，做出大胆猜测）
An estimated 70 million Americans have insomnia, and 43 million suffer from obstructive sleep apnea (OSA), mostly undiagnosed. As obesity rates remain high, this problem is not likely to dissipate any time soon. Therefore, there is ample room for future growth of CPAP devices, sleep studies, OTC and prescription medications, and other services.
The U.S. “sleep market” was worth an estimated $28.6 billion in 2017. For 2018, the market should grow by 3.3%. To 2023, 4.7% average annual growth is forecast.
So we believe there will be big potential market for the internet company for healthy care and big data.
以上，感谢。
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