3G Marketing on the Internet

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3G Marketing on the Internet

Publisher: Jim Hoskins
Manager of Finance/Administration: Joyce Reedy
Production Manager: Gina Cooke
Cover Designer: Lauren Smith
Copyeditor: Ellen Falk
Proofreader: Kathy Lord
Indexer: Susan Olason
Printer: P.A. Hutchison
This publication is designed to provide accurate and authoritative information in regard to the sub-ject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If legal, accounting, medical, psychological, or any other expert assistance is required, the services of a competent professional person should be sought. ADAPTED FROM A DECLARATION OF PRINCIPLES OF A JOINT COMMITTEE OF THE AMERICAN BAR ASSO-CIATION AND PUBLISHERS.
Copyright 2006 by Maximum Press.
All rights reserved. Published simultaneously in Canada.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without the permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Permissions Department, Maximum Press.
Recognizing the importance of preserving what has been written, it is a policy of Maximum Press to have books of enduring value published in the United States printed on acid-free paper, and we exert our best efforts to that end.
Library of Congress Cataloging-in-Publication Data
Sweeney, Susan, 1956- 3G marketing on the internet : third generation internet marketing strategies for online success / Susan Sweeney, Ed Dorey & Andy MacLellan.— 7th ed. p. cm. Includes index. ISBN 1-931644-37-3 (pbk.) 1. Internet marketing. 2. Internet advertising. 3. Electronic commerce. I. Title: Three G marketing on the internet. II. Dorey, Ed, 1976- III. MacLellan, Andy, 1979- IV. Title. HF5415.1265.S92 2006 658.8’72—dc22 2005033908

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